Guten Morgen,

I’m a Jakarta-based Product Designer and End-to-End Product Developer with 15+ years of experience turning ideas into fully functional digital products.

Currently, I’m leading the UX direction for Socai.id, guiding the product from research and wireframing through to MVP and launch.

My expertise lies in bridging design thinking with technical execution, shaping strategies, designing intuitive user experiences, and driving scalable product development.

I thrive in cross-functional collaboration, ensuring that every solution is both user-centered and business-ready.